Taula — Holiday Edition
Seasonal Campaign & Creative Direction
Developed a seasonal campaign for Taula focused on translating the brand’s decorative pieces into a cohesive holiday visual experience. The campaign combined product direction, creative storytelling, and digital content to position the collection through a more elevated and aspirational seasonal narrative.
Collection Direction
Creative direction developed around a limited holiday collection of decorative objects, overseeing the visual narrative from campaign concept to final execution. The direction focused on translating the collection into a cohesive seasonal world through styling, composition, campaign imagery, and atmospheric storytelling creating a visual language that extended beyond the objects themselves and into the emotional experience of the holiday season.
A visual narrative designed to capture the emotional warmth of the holiday season.