Designed to communicate precision, technology, and industrial innovation through a clean and structured visual identity. The typography was developed to evoke the feeling of sharp, perfectly executed laser cuts, while the horizontal line beneath the logo references the movement and accuracy of laser cutting itself. Every visual element was directed to reflect technical precision, modern manufacturing, and high-quality metal craftsmanship.
Logo
Brand colors
Negro Cárbon | #0E0E0E
Gris Acero | #7A7A7A
Blanco Industrial | #F2F2F2
Naranja Quemado | #ed6f1c
Logo variations
Symbol
Merch
Website design
Designed as a digital extension of the Almaera brand, the website was developed to communicate a sense of modern luxury, architectural sophistication, and elevated residential living. The direction focused on balancing clean visual composition with an immersive user experience, allowing the project’s interiors, amenities, and spatial atmosphere to guide the navigation naturally.
Every section was structured to reinforce the identity of the development through refined typography, cinematic imagery, and a minimal interface that prioritizes clarity, elegance, and aspirational storytelling. The result is a website experience designed not only to inform, but to position Almaera as a contemporary lifestyle destination within Mérida’s residential market.
Merch
Digital bouchure
