It does not matter what kind of stores you are running, what kind of products you have or what kind of clients that loves you most. The same universal idea can be used by anyone and anywhere.
-Your idea must be clear! Express it so there are no doubt. Tell your clients who you are by using colors, packings and advertisements that gives a totally clear expression. It shall be no doubt.
-Talk clear and personal to the clients, they will love it!
-Be passionate, show everyone that you love what you are doing, and the clients will fall in love with you!
-Express your own ideas and tell them out loudly, make people trust you and follow you
-Enjoy the business and be a solid part of it!